Saturday, 26 June 2010

Recommended Reading For Success

These are a selection of the books I’ve read over time – actually, I acquired the list from my local library but could only obtain the last 6 months or so records. I’m still trying to dig a little deeper to include more, so watch this space.
Robert Ashton / Instant Entrepreneur : the faster way to start-up success
Dale  Carnegie /  How To Win Friends And Influence People
T.Harv Eker /  Secrets Of The Millionaire Mind
Michael Finnigan /  They Did You Can : how to achieve whatever you want in life
Brad Hill / Internet Directory For Dummies – A reference for the rest of us.
Good background reading for those of us that have never quite understood precisely what an Internet Directory was ( seriously !! )
Robert Holden /  Success Intelligence : essential lessons and practices
Tom Hopkins /  Selling For Dummies
Lola Jaye / Reaching For The Starsone of the quick reads for the library as I didn’t feel up to reading a real book that week! I just love this extract from chapter 8 about making mistakes and accepting it…
Lots of times, they’re not even mistakes! Your previous actions weren’t achieving what you wanted so you went a different route that didn’t turn out according to plan. That’s not a mistake. We’ll call it exploration and discovery.

I think that is a lovely passage to read whenever you’ve just put your foot in it again or made yet another faux pas – definitely one for the study wall when I need encouragement ( or forgiveness ).
Susan Jeffers / Feel The Fear And Do It Anyway.
Andy Maslen / The Copywriting Sourcebook 
Paul McGee /  S.U.M.O. ( Shut UP Or Move On )
This book has one of those psychometric tests in it – if  you’re like me, you just love doing these! Here’s my result…( as expected oddly enough ).
Character A – Cheerleader, you scored 39
Character B – Carer, you scored 45
Character C – Commander, you scored 37
Character D – Thinker, you scored 35

Paul McKenna / I Can Make You Rich ( Included is a hypnosis CD ).
Also by Paul McKenna / Instant Confidence ( Included is a hypnosis CD ).

Betty McLellan / Overcoming Anxiety
Anita Naik /  The Little Book Of Self Esteem
Jeff Olson / The Slight Edge
Blaire Palmer / The Recipe For success : what really successful people do and how you can
Adam L. Penenberg / Viral Loop : the power of pass-it-on
Lisa Sabin-Wilson /  WordPress For Dummies
Robin Sharma / The Greatness Guide
Carol Anne Strange /  Start And Run An Internet Business
Mark Victor / The One Minute Millionaire : the story that transforms your life
Mark Victor / Who Moved My Cheese?
Richard Wiseman / 59 Seconds : think a little, change a lot.
And, oh joy! – this has yet another of those quizzes mentioned above -
My scores were thus:
Openness   11, Conscientiousness  13, Extroversion  9, Agreeableness 8,  Neuroticism  4.

That means I’m the absolute antithesis of  my self image – ahhh well, it could have been much worse… ;-)
Let me know if there are any you think I should read and include by leaving a comment.

Thank you.
Hilary.



Friday, 21 May 2010

Don’t Start An Internet Business In “Kes” Mindset

Midway through the televising of the election results over here in the U.K., I flicked between those and another programme where the film based on A Kestrel For A Knave was showing. Kes, as the film was called, struck a chord with me when I first viewed it all those years ago as I was of similar age to the central character and, also, in an educational background that favoured those who either had money or the right sort of talent.

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Monday, 19 October 2009

Is There An Ideal Business For Teachers?

A musing over the long standing argument that service and profit do not mix.

In other words, do teaching and business mix?

As I write, I am reminded of a speech that I attended at the Lowry Centre, Salford in the U.K. a few years back that was given by the lady who had just been appointed the unenviable task of managing the centre. Her opening line was one of the best I have ever heard - yes, even better than Last Night I Dreamed I Went to Manderly Again - well, perhaps not better than that but more appropriate because we're not talking fiction here but hard fact.

No, what she said was 'When I took this job, I was told that I had to run the centre as a service to the public but at the same time make a profit at which point I was immediately filled with dread because in my experience the two have never been compatible'…or words to that effect. I related to this entirely having worked a business as a driving instructor for over fifteen years and bent over backwards moving hell and high water for my pupils, the results of which were usually along either of the following lines: 'You were right all along, Hilary - I'm glad you were so thorough and made me learn properly'. Needless to say, such a conversation usually followed a successful result after a lot of pressure from me to make the pupil cooperate by having the requisite number of lessons.

The other conversation went thus, usually following a situation whereby lots of learning had eventually taken place following what I could only describe as lessons more closely compared to pulling teeth: 'Sorry, Hilary, but it's jut taking too long - my Dad says I should be doing blah, blah, blah by now and I'm going elsewhere'. Aside from the fact that this was sometimes a relief and a blessing, it does show that what the public expects as a service from you is quite often well over and above what they are happy to pay in terms of hours and cash.

So, can we really run a business that allows us to use what is undoubtedly a gift when it comes to describing teaching? I honestly don't believe deep down that we can provide the same service to people in the same way you can as a paid teacher or coach within the education system. This is because if the agreement was private, you probably wouldn't get those same people to pay you - some may pay you more, of course, but only if they knew much about teaching, that is.

Is it the case, then, that we cannot continue to give service and run a business into the bargain?
I actually believe we can. What we have to consider is precisely what we mean when we say that we are providing a service. I think we are actually educating people to understand precisely how the world works and how to gain from the system as it is. The world is not perfect but I have learned that you can show some people the way to better things using a system that provides the education and tools to be successful. As with all things in life, not everyone will be a success but, they will have received an excellent education in marketing and I believe that education is never wasted. Even those that never join the ranks of the big hitters, then, will have gained, even if some are going to gain more than others.

In other words, it's not unlike our education system right now. Some are going to come out better than others. The difference is that, like the lady who gave the presentation mentioned above, I accept that the in the end the service given may not work in the same way as a service to which we are used to expecting help and support from an ever running tap.

Rather, that the true meaning of receiving is in giving as well.



Friday, 4 September 2009

I thought it would be nice to share with you my experiences at a meeting held by my sponsor, Ann, in the UK, London - this August bank holiday weekend.
We began in the way all the best meetings do by tucking into the food - very good it was too, I may add! This was followed by a photograph session with Ann ( or anyone else for that matter ) along with the chance to make a video.

( You can also see this blog at hubpages.com where you can see the photographs.

The next bit was where we had to start taking things a little more seriously and watch as we linked up with two team members over the Internet: Troy Allen, Sr. in the U.S whilst he offered everyone the opportunity to follow him in his forthcoming Internet marketing boot camp - as Troy is an ex marine, I declined this invitation feeling my mindset was not quite ready for such an attack! I am sure, however, that the opportunity will be invaluable to those who signed up and I'd like to wish them the very best of luck! I cannot divulge too much about this, of course, as it's all still a bit under wraps and the rest of the team will be informed in time.

The second speaker by Internet was Dave Perry from Canada who explained about his course to help with our Google Ads campaigns. Once again, I had to decline this as, much as I like to keep on top of Google , I prefer to practice other more enlightening forms of advertising on a daily basis.

It was reassuring to hear that, despite my being the only one at the meting not to volunteer for either, I would still be seen as a valuable team memer but must, in future, place a regular note of all my achieved goals for the week on the Group Forum. This would allow the more free spirits among us retain a working place within the team!

Having survived said meeting which had followed an entertaining journey down on the train provided by some rather jovial footy fans - apparently, Wembley was going to be busy - I'd decided to take a tour round London on one of the buses the following day. As my return train from Euston was 1pm and I was staying near Marble Arch and the tour took nearly 3 hours, you can imagine this feat was worthy of praise from the likes of Troy The Marine, above. I had to set off for the earliest bus run at 8.25am : probably the best time, in retrospect, because the fumes can sure build up on an open top bus - I would not like to have done this when it was busy!

A trip up The Thames was included 'twixt The Tower and The London Eye. We also went up Fleet Street where we heard little snippets such as where the Great Fire started, a glimpse of Ye Olde Cheshire Cheese ( frequented by Charles Dickens ) and a view of Margaret Thatcher's house in Belgravia. Apparently - I think I heard the guide right - a house here sold for £62 million! Well, something to aim for, perhaps - but not in this week's goals!

Luckily, the sun shone constantly and the tour guide was wonderful. Contrary to popular belief, I found everyone very friendly and helpful and public transport is cheap and an absolute doddle ( compared to Manchester ). Then again, perhaps it's just the experience of sunshine but no rain within a 24 hours period that makes everything seem better, if not quite fascinating. The only downer was the football fans who were in rather high spirits on the return journey.

It was a great weekend and thanks to out sponsor, Ann, for going to the trouble - you could call it, for those reading this 'blog that are already involved in this business, our very own Mini U.K. M2 Conference. Perhaps the company will take note and run one of their own over here sometime. We're a very friendly lot ( especially up 'ere in Manchester ).

Just not while there's a football match on…

Hilary.

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